Buy out and merger Pokon Naturado

Pokon Naturado is the Dutch market leader in the manufacture of top brands of potting soil, fertilizers, grass seeds and crop protection products. In September 2007, the activities of Pokon, well-known for its green bottles of liquid fertilizers, were acquired as a carve-out of Pokon&Chrysal. At the same time, negotiations were ongoing for a merger with Naturado, a supplier of potting soil. This merger was completed in January 2008.

One of our shareholders with ample experience in the agriculture-retail industry, was actively involved in the transaction and became a member of the management team of the merged companies. Thanks to the merger, the new company is now the absolute market leader in the Netherlands with all of the top brands combined (Pokon, Naturado and the exclusive sale and distribution rights for Bayer and Roundup products, among others). The combination offers interesting synergetic advantages, and an increase in efficiency in both the order and distribution processes. In the coming years, the focus will be on international revenue growth and brand development.

• Investment case

  Buy out

  

  Cold Food is a company that produces premium snacks, including well-known Dutch brands such as Van Dobben and Kwekkeboom. Together with another investment company and the Van Dobben family, Synergia Capital Partners purchased Cold Food from a larger company. This transaction enabled Cold Food to continue as an independent company. The management had prepared a business plan for the next five years which included plans to develop new product initiatives and to target...

  
• Investment case

  Buy-and-Build

  

  Founded in 2001, Elysee Dental is a full-service dental laboratory in Alphen aan de Rijn, the Netherlands. Elysee offers a large range of dental products (bridges, crowns, implants) that are mainly produced in Asia and then sold to dental practices and other dental laboratories in the Netherlands, Belgium, Denmark and Spain. Over the years, Elysee has built a powerful position in the rapidly changing dental market by offering high-quality products at competitive prices...

  
• Investment case

  Expansion capital

  

  TemTec International was active in the development and sale of business intelligence software for multinationals. The management team had drawn up a plan to grow the company through product development and international expansion. One of Synergia’s shareholders carried out an in-depth analysis of TemTec’s technology and concluded that it offered very interesting prospects. The expansion capital was applied towards efforts to enter the ...
  
  

  
• Investment case

  Buy out and merger

  

  Pokon Naturado is the Dutch market leader in the manufacture of top brands of potting soil, fertilizers, grass seeds and crop protection products. In September 2007, the activities of Pokon, well-known for its green bottles of liquid fertilizers, were acquired as a carve-out of Pokon&Chrysal. At the same time, negotiations were ongoing for a merger with Naturado, a supplier of potting soil. This merger was completed in January 2008. One of our shareholders with ample ...

  
• Investment case

  Succession

  

  Low Land Fashion is a wholesale organization in outer garments. Business succession, opportunities for growth, and further professionalization were the driving forces behind this participation. Having consulted with a number of network references, Synergia Capital was able to ascertain that the proposition involved was highly interesting. The positioning and the reputation of Low Land Fashion were checked, and proved excellent. The equity investment of Synergia...